Promotional Products-Taking gift giving to another level
Gift giving for branding purposes has been a time honored tradition for establishing a rapport with a lead. Giving away promotional products are a wonderful way to keep your brand highly visible and on the minds of potential customers. Promotional products are a great way to keep your brand on the minds of potential clients.
How do people use promotional products in business?
After visiting with a prospective client, the promotional item can be sent to the person with a “thank you” note for the meeting. Sending a promotional gift to a major stakeholder after securing a major account is a great way to get a project off the ground. There is no shortage of promotional items handed out at tradeshows, conventions and expos, so companies always use branded gifts to hand out with business cards at these large events.
Trends in promotional products and gift giving
Different trends in promotional gift giving have changed the way businesses select their branded gifts. Companies have always recognized the importance of utility in their selection of promotional items for gift giving purposes. Now they are directing their focus toward creating a deeper connection with the prospect by choosing products that are both unique and extremely useful. Instead of purchasing in bulk generic items, companies are looking for a more personalized approach. They are encouraging employees to match the gifts to the prospects in a more personal way. Where companies would rely only on the popular gift items like pens and mugs, they are now more selective, choosing gifts that are a better fit for the person.
How do you find the right promotional products for your business?
As a part of developing a relationship with a customer or potential customer, getting to know the person is a very important part of the process. Selecting a promotional gift based off of that information is good business. A person who travels a lot would appreciate a wine cellar trolley, leather backpack or leather travel kit. A person with a sweet tooth might find promotional food gifts like gourmet cookies or gourmet brownies attractive. Doing business with a family-oriented person would enjoy a leather frame or a desktop flip frame. As the person learns about the contact he or she will be interacting with the most, the opportunity to identify the best promotional gift for the person is there.
Promotional products are a necessity for any business. A business can stand out by taking a different approach to selecting promotional gift products for their prospects. A more personalized approach affords the brand the opportunity to establish a deeper connection with the business.